To reflect its evolving digital dental imaging business LED will soon be named Apteryx Imaging Inc.
Effective September 3, 2019, LED Medical Diagnostics Inc. is changing its corporate name to Apteryx Imaging Inc., taking advantage of the reputation and brand equity of its subsidiary Apteryx, Inc.
“The Apteryx Imaging brand underscores our continued commitment to our guiding principal, which is the development and sale of open-architected imaging software systems and device solutions that provide dentists and specialists the freedom to choose device technologies that work best for their individual practice, regardless of brand or manufacturer,” commented Apteryx CEO Dr. David Gane. “Our digital workflow solutions are unique in that they mirror the medical imaging model, which relies on the universal DICOM standard to facilitate image exchange, communication and device interoperability between manufacturers, rather than the closed proprietary systems that dominate the current dental market space.”
Dr. Gane continued, “We have evolved from a single product device manufacturer with the market- leading VELscope Vx oral screening system, to a digital image software platform and device manufacturer. We feel that the adoption of such a well-established dental imaging brand, Apteryx Imaging, more closely reflects our uniqueness and commitment to be the leading innovator of open- architecture imaging software through our XrayVision brand family, along with continuing to develop high-value digital imaging and oral screening devices, including our TUXEDO Intraoral Sensor and award- winning VELscope system.”
Apteryx Imaging’s core product lines include XrayVision and XVWeb imaging software, TUXEDO Intraoral Sensors and the VELscope Vx oral screening system.
“The Apteryx brand has a rich history in imaging technologies, which allows us to consolidate our product brands under one all-encompassing corporate identity,” concluded Chris Koch, director of marketing for Apteryx Imaging. “We are excited about this new direction that embraces our corporate vision moving forward while respecting the history of LED and the VELscope product that launched our company many years ago.”
Apteryx Imaging will be exhibiting at the American Dental Association/FDI World Dental Congress, September 4-8, 2019 in San Francisco, Calif. For more information visit www.apteryx.com or call 877-APTERYX.