Know what treatment your patients are already getting

October 17, 2012

Everybody loves a coupon. People like the thought of getting a deal, and may be more likely to go forward with treatment if you’re offering a discount. But if you send them an email about a limited time discount on treatment they’re already getting, they may feel like they’re spending too much.

Everybody loves a coupon. People like the thought of getting a deal, and may be more likely to go forward with treatment if you’re offering a discount. But if you send them an email about a limited time discount on treatment they’re already getting, they may feel like they’re spending too much.

Coupons and promotions are a great way to get patients to accept treatment they’ve been putting off, but before you send information about a promotion to your patients, make sure you’re not sending it to patients who already started the treatment process. If you have a patient who is six months into Invisalign treatment, the last thing he or she wants to see from you is an email about a $1,000 off promotion that’s only good for the week of the 20th.

If you do make a mistake and send a promotion to one of these patients, be prepared to honor it if he or she brings it up.  If you don’t, you’ll let an angry patient walk out of your office, a patient who might be thinking about looking for a new dental home.  

Your patients are your practice. Without them, where would you be? You have to know the best ways to attract them to your practice, get them to accept treatment and make them happy, life-long patients.

That’s where we can help. Check back regularly for tips on how to keep your patients happy, healthy and loyal.

The DPR Patient Tip of the Day is sponsored by Instrumentarium Dental, manufacturer of high-end systems and solutions for dental and maxillofacial imaging. Visit Instrumentariumdental.com to learn about the company's full line of imaging solutions, including the ORTHOPANTOMOGRAPH®OP300.