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Keystone's inaugural LATAM seminar a big success

Publication
Article
dentalproductsreport.comdentalproductsreport.com-2015-06-01
Issue 6

Keystone Industries expanded its dental industry boundaries wider than ever before during the past couple years, and the impact was said to be felt amongst members of the Latin America dental community this May.

Keystone Industries expanded its dental industry boundaries wider than ever before during the past couple years, and the impact was said to be felt amongst members of the Latin America dental community this May.

The Sheraton Miami was home to Keystone Industries' inaugural LATAM Dental Seminar, which was dedicated to customers from Latin American countries in Central and South America. The seminar, which was held May 20-21, was said to provide attendees all the necessary training and knowledge to take their dental businesses to the next innovative level by using the Keystone product lines. Guest speakers and presenters touched on all the big sellers, as well as some lesser-known technologies looking to hit the ground running in the Latin American market.

Dennis Urban, CDT, a key opinion leader in the dental and denture field who has given lectures around the world, gave his presentation on removable technology followed by a live demonstration of denture processing with Diamond D acrylic and the Tecnoflask, Keystone's new microwavable denture flask.

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On top of this big hit, Mike Prozzillo, VP of sales, and Derek Keene, VP of marketing, spoke to the attendees about mouthguards and thermoplastics Keystone offers, as well as how important Pro-Form mouthguard protection is to athletes in the United States.

“The movement for oral protection is spreading into Central and South America through sports like soccer (futbol), MMA fighting and boxing. With our biggest and best customers from these countries south of the United States attending this eseminar, it was very beneficial for their market,” Prozzillo said.  

Other speakers at the seminar included Sales Manager Wayne Allen, who shared knowledge and expertise of the acquired Bosworth product lines and the benefits it provides to dental practices, and Meg Shank of Apavia, a company that recently became exclusive international partners with Keystone for water filtration technology, who spoke about the impact and importance of water filtration in dentist offices and how it will be growing over time.

Throughout the two-day seminar, attendees reportedly were highly informed and trained on cutting-edge dental products and have given raving reviews of the overall event.

Watch a video of the seminar below:

Related reading: Keystone Industries relocates headquarters to Gibbstown, NJ

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