Kerr TotalCare unveils new brand identity, sweepstakes contest

Kerr TotalCare recently announced a revamped brand identity, one the company says more fully embraces its ambition to deliver a broad range of workflow solutions to the dental hygiene community.

“The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” said Todd Norbe, President of Kerr TotalCare.  “After 23 years in the industry, we understand what today’s dental hygienists and dental professionals are faced with every day.  Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so they can focus on providing the highest level of care to their patients.”

While the new brand identity is already in place on its website, the company also plans a year-long rollout in all of its advertising and marketing campaigns.  Additionally, Kerr TotalCare will mark the 100^th anniversary of dental hygiene with a “Celebrate Hygiene” sweepstakes, the winner of which will receive free registration to the American Dental Hygienists’ Association’s national meeting from June 19^th through the 25^th in Boston.

For more information about Kerr TotalCare, or to enter the sweepstakes contest, head to www.kerrtotalcare.com.