Evolution of the Komet Logo [VIDEO]

dentalproductsreport.com-2012-10-01, Issue 10

As promised, Komet USA unveiled its new logo and look at a press conference here at the Annual Meeting of the American Dental Association in San Francisco.? ? The video further down on this page beautifully captures the evolution of the logo since the company’s inception in 1923.

As promised, Komet USA unveiled its new logo and look at a press conference here at the Annual Meeting of the American Dental Association in San Francisco.? ?

The video further down on this page beautifully captures the evolution of the logo since the company’s inception in 1923.

Warren White, COO of Komet USA, shared remarks that helped put the importance of this brand shift in the context of the ever-changing dental market:

“Komet has leapfrogged many of the established brands, currently ranking second among direct-sold burs,” he shared. “It is also interesting to note that Komet is the brand favored by more young dentists: Of all direct-sold burs on the market, Komet has the greatest proportion of usage by younger dentists.”

In partnership with Komet® headquarters in Lemgo, Germany, and with Komet affiliates worldwide, Komet USA is embracing this unifying new image, which is designed to reflect both the tradition and quality inherent in Komet® rotary, oscillating, and sonic instrumentation. The new logo incorporates the distinctive lettering associated with the Komet® brand and identity and directly merges this famed identifier with the other Komet hallmark-the spiral, which stands for dynamics and innovative power.

“All of us within the Komet family are well aware of the fact that the Komet brand is about much more than logos and company identity,” White added. “We are so privileged to play a role in the lives of millions of people around the world. We have directly affected the oral care of these individuals. We take that role very seriously, which is why we are so fiercely dedicated to getting things right: the right inherent company values, the right design principles, the right R&D, the right customer services, the right investment in our employees, the right environmentally responsible manufacturing process… You can call it old-fashioned, you can call it unrealistic, you can call it an obsession. But the bottom line is that you can call it true.”

Click here for more news from the ADA Annual Session in San Francisco.