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As part of its expanding media network, Advanstar Dental Media recently launched Dental Practice Management, a DPR-powered practice management resource for the entire dental team.
At its heart, Dental Practice Management is a dental business website with a twist. Instead of segmenting content to reach particular specialties of dental practitioners, DPM recognizes that truly successful dental practices are the result of the concerted effort of everyone on the team. For dentists, DPM provides actionable business information – financial advice, human resource tips, and much more – they can use to steer themselves and their team toward maximum productivity and help them fully realize their potential. For other members of the dental team, DPM serves as guide for non-clinical issues they often encounter in the dental office: how to resolve conflict in the workplace, deal with upset patients, or handle romance in the workplace, to name just a few.
By working with its sister publications – Dental Products Report, Dental Lab Products and Modern Hygienist – Dental Practice Management is able to offer dental practices a balanced look at new angles for success. And by tapping successful dentists for advice, DPM offers an inside look at the “secrets” of successful, harmonious and productive dental practices everywhere.
In addition to advice and actionable content, the site includes valuable eBooks that visitors can download, as well as a variety of practice-building webinars to benefit the entire dental team. Plus, the best practice management consultants in the industry are on DPM’s roster of regular contributors.
“I am extremely proud of this effort. Our team has created a destination site that will model best practices in online reader engagement,” said John Schwartz, VP and General Manager for Advanstar Dental Media. “In its heyday, Dental Practice Report was a trusted and exciting resource for dental professionals. In this new incarnation, we deliver on longstanding audience demand in a fresh way that sets the tone for many of our digital efforts to come. This is just the beginning.”
The digital launch of DPM comes on the heels of a major print milestone for Advanstar Dental Media: the October issue of Dental Products Report – an impressive 152 pages – is its largest issue in five years.