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First-of-its-kind, this design is set to change the standard for the industry.
With the first oral care or personal care tube to earn the Association of Plastic Recyclers recognition for recyclability, Colgate is helping to better the planet.
This new design protects the integrity of the product, meets the demands of high-speed production and allows for squeezing out all the toothpaste comfortably.
After more than five years of development, Colgate’s new recyclable tube will launch in 2020 under the company’s Tom’s of Maine brand in the U.S., and globally soon after. By 2025 the company plans to have all their products in 100 percent recyclable packaging.
“Building a future to smile about means finding new packaging solutions that are better for the planet, but until now there hasn’t been a way to make toothpaste tubes part of the recycling stream,” said Justin Skala, Executive Vice President, Chief Growth & Strategy Officer for Colgate-Palmolive. “Once we’ve proven the new tube with consumers, we intend to offer the technology to the makers of plastic tubes for all kinds of products. By encouraging others to use this technology, we can have an even bigger impact and increase the long-term market viability of this solution.”