Are you sending the right marketing messages?

May 6, 2014
Compiled by Greta Lieske
Compiled by Greta Lieske

Issue 3

Marketing is more than just advertising –it’s communication with your patients. And Penny Reed of Penny Reed and Associates says she sees one big mistake dental practices making all the time.

Marketing is more than just advertising –it’s communication with your patients. And Penny Reed of Penny Reed and Associates says she sees one big mistake dental practices making all the time.

Reed says one of the things that is not done in dental practice marketing-that a lot of successful businesses do-is identifying a product or service you offer and working to educate patients on these topics.

But with so many services and products, how do you know what to talk about?

Reed answers this question and also gives you tips on how to reach your patients through top-notch marketing in this video tip: