ADA selects Fleishman-Hillard as integrated national communications partner

The American Dental Association (ADA) announced last month its selection of global strategic communications firm Fleishman-Hillard as its agency of record, following a review of 12 national and global agencies that began in 2012.

ADA, as American’s leading advocate of oral health, will partner with Fleishman-Hillard in an integrated awareness campaign that will educate the public, engage the broader healthcare community and support the future of access and optimal oral health for all Americans.

The ADA chose Fleishman-Hillard following a comprehensive and in-depth review of possible partners by ADA leadership.

“The Fleishman-Hillard team engaged our leadership team with an evidence-based strategic approach that illustrated keen understanding of our goals, the ADA’s many stakeholders across public, professional and policy audiences and the needs of the current healthcare environment,” said Robert A. Faiella, D.M.D., M.M.Sc., president of the ADA. 

“We are confident that they will serve as a strong partner in our efforts to raise public awareness about the importance of oral health to overall health and advance real solutions to improving the oral health of our nation.”