7 reasons your lab needs a website

March 6, 2014

1. Your clients are on the Web Think about how much you use the Web for research-especially when you’re thinking of hiring someone to perform a service.

1. Your clients are on the Web
Think about how much you use the Web for research-especially when you’re thinking of hiring someone to perform a service.

Many dentists will turn to Google to look up information about labs they may be considering, even if your name came up via a colleague recommendation. If you don’t have a Web presence, they may just move on to the next name on their list. 

2. It’s convenient.
A website is open 24/7, and is an easy way for current and potential clients to find you when they have questions about the services you provide. 

3. Websites save you and your clients time
If you use your website to list your services and keep it updated with industry-related articles, tips and even blog posts, it will serve as a great resource to your clients-a resource they can access any time rather than calling your lab every time they have a question. And when they do call, they’ll be more educated about your lab and what you can offer.

4. It’s a great marketing tool 
You do great work in your lab, and a website is a great place to show that off. Use before and after photos. Ask happy clients to write testimonials. You can use your website to really get the word out about what your lab has to offer.

5. Not having a website makes you look out-of-date
These days, just about every business, large and small, has a website. If you don’t, even if a potential client might be interested in your services, that dentist may decide you’re a little too out-of-touch and move on. 

6. Your competitors have a website
Even if you don’t have a Web presence yet, many of your competitors do-and if they don’t now, they will soon. This puts you at a huge disadvantage if you’re trying to attract new customers to your lab. 

7. It’s an easy way to communicate
You can put as much information as you’d like on your website and organize it in a way that’s easy for visitors to navigate. You can use it as a tool to communicate with current and potential clients about your latest cases and new services your lab offers.

Photo: pictafolio / Getty Images