Dental Products Report-2015-03-01

Marketing is always changing, and dental practices are always looking for new patients. Now is the best time to regroup and upgrade your marketing plans and efforts. But how do you turn your office into a dental marketing machine?

Dental Products Report sat down with Implant Direct President Tom Stratton to discuss the company’s offerings, emerging products and plans for the future.  

Dentists, expanded function dental auxillaries (EFDAs) and dental assistants traditionally harbor conflicting thoughts about fabricating anterior provisionals.

Money tends not to grow on trees, and given the current state of the economy – not to mention issues specific to the dental industry – buying new equipment is rarely a frivolous endeavor. Doctors have to weigh the pros and cons of their needs and wants against their available funds before making purchases – no matter the size.

The growth of multiple options to serve patients’ esthetic and functional needs and desires requires mastery of disciplines that usually necessitate a coordinated and collaborative team approach with multiple specialties.

I can’t help but speculate that the aversion to performing a feasibility study is as much emotional as it is financial. Clearly, there is a cost factor that may dissuade the fiscally faint of heart-despite its proven worth.

Flexibility is the name of the game in today’s dental insurance world. Administrative roles have shifted greatly in recent years to include the growing, evolving role of insurance in the dental office.

There was a time when the purchase of a new piece of software came with a user’s manual the size of a phone book. Now, both phone books and instruction manuals are all but extinct. Instruction duties have been transferred to trainers, online classrooms and tutorials. Unfortunately many dentists don’t take advantage of training opportunities, which is a big mistake.