In this month's installment of What Would Dayna Do?, Dayna Johnson answers a dental hygienist's question about how to reactivate patients who are way overdue for their visit to your practice.
"When you call and e-mail and send postcards to a patient and hear nothing back, you come to a realization that they're not coming back," Johnson said. "However, some practices just don't want to give up. It may be 18 months past their due date or 24 months past their due date and dental practices are still wondering, 'How can I get them back in here?'"
Johnson says one thing you can do is not keep doing the same thing you've always done and expect a different result. You may have to switch up the way you are reaching out to your patients. She suggests a thought from Adele Reische who believes putting a funny or interesting video into the recall e-mail will perhaps stir the patient back into contacting the practice.
Additionally, if you're looking for a different kind of letter that might grab the interest of a patient, Johnson has a sample she can send to you by contacting her at email@example.com.
For additional thoughts, check out this months' video advice below...