Not all the advice is applicable to dentistry, such as offering remote work options, but thinking about summer hours, and using downtime in the office creatively are valuable pieces of advice for any boss.
Q&A with Shama Kabani, the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing in which he reveals that the biggest mistake in social media marketing is that companies focus too much on telling people who they are. “That's backwards. Realizing that social media is a mirror forces companies to think not about what they want their brand to be, but what their brand says about the individual.”
Dr. Edward Logan doesn’t share anything you don’t already know about managing a team, but offers a helpful reminder that dentists need to make sure they’re focused on more than just the clinical aspects of their work.
We stumbled upon this article a little late – it was originally published in 2009 – but the perspective it offers on family-run businesses is both helpful and hopeful. With so many intergenerational connections in dentistry – on the dental practice and dental lab sides – this article is a must-read.
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