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This new feature gives businesses the ability to send a single text to hundreds of customers at once with personalized messages.
Customer communication and engagement platform, Weave, announced the addition of Bulk Texting to its product suite. This new feature gives businesses the ability to send a single text to hundreds of customers at once, while curating recipient lists and dynamic fields to deliver customized content, according to a press release from the company.
Bulk Texting will allow these messages to be sent directly from the business 10-digit phone number instead of the 5-digit short code numbers that often get ignored by customers. A survey found that 53% of respondents would not open a text from a 5-digit code number, according to the press release.
“Bulk Texting can help boost revenue for practices by engaging more patients with personalized and targeted text messages, all from the business’s phone number,” said Brett White, CEO of Weave. “We are constantly listening to our customers’ feedback, and are proud to launch our most-requested feature to the thousands of offices who rely on Weave to provide exceptional patient experiences.”
The new feature is said to allow Weave’s customers to engage and re-engage patients beyond automated recall reminders by scheduling targeted messages to hundreds of customers at once based on filters such as age, appointment type, time since the last appointment, and more. It is designed to save staff time and add efficiency for small- and medium-sized healthcare offices.
Other highlights of this feature include bulk text summary, which keeps the business informed with an overview of how many texts will be sent and how many remain for the current month; dynamic fields, which allows for personalized messages that automatically populate with essential information; and schedule send, which allows the business to choose to send bulk texts immediately, on a future date, or customize how many messages to send per day.