W&H Mascot Stewhart Embarks on Virtual Road Trip for Brand Awareness

W&H’s Stewhart began his virtual road trip, encouraging dental teams to post group photos featuring the mascot for the chance to win free dental products.

Dental products and solutions company W&H has announced that its brand mascot Stewhart has begun a virtual journey around the U.S. to boost the brand’s main messaging of quality customer service. This virtual road trip will allow dental practices to download and print a Stewhart cutout. Participants are then encouraged to take a team photo with Stewhart and post it on Instagram, tagging W&H to make sure they see it.

“At W&H we closely adhere to our motto ‘people have priority’ and turn customers and their patients into fans every single day,” CEO of W&H Impex Christopher Stachl said in a press release from the company. “By uniting a community of dental professionals in the U.S., it provides us with the opportunity to share our efforts, explore possibilities, and offer idea on how to improve daily workflows and operation.”

Participants in the Traveling Stewhart Instagram Contest will be entered in raffle for free W&H products. W&H plans to give away $14,000 worth of free products to 3 separate winners. The first stop on Stewhart’s virtual road trip was the W&H booth at the 2022 Chicago Midwinter Dental Society Meeting in February.