With 180 seconds of advice, Mike Massotto puts your practice on a path to success. In this episode he shares tips on what to do, and not to do with your office decor.
We've heard the old expression first impression lasting impression, right? So the only, or you only get one chance to make a first impression, right. So when people walk into your office, some do's and don'ts, some don'ts. First of all, I always say, dungeon doesn't work. Dungeon decor doesn't work. Hospital decor doesn't work. Don't make it look like a morgue. And don't make it look like it was the Brady's house. You know, if you saw the Brady Bunch. I'm dating myself, for anybody who watched the Brady Bunch out there. That's like a 70s throwback situation with lava lamps and shag carpet and Buka beads, and the wood paneling. Because you know, people want modern, they want new they want clean.
So how it looks, how it smells, how it feels, how they interact with it, right? We're sitting on a nasty couch, and some of the furniture, man. Get a dumpster you can get, you put in your thing, get rid of all your junk, get rid of the old piles. You should swap that furniture out every few years because it gets used right, and it gets disgusting, and you don't even realize it. And it's cheap these days, man, it's a write off. You can go to a you know, these places like Ray Morin Flanagin or you know, a Big Lots even has, carries a line of furniture. Go out and switch out the furniture man, because look, it's got to look new, it's gotta look fresh and clean, and hygienic, right? We're in a dental office, right? So when people come in, the physical environment reflects on you.
So if it looks like that, and feels like that smells like that, and it's old and worn out, No one wants it, you know. You're gonna be in their mouth like that, and they're gonna figure that's the kind of care they're gonna get with that kind of attention. Or you say some people don't notice. They all notice even if it's subconscious, you know.
I always say, I did a thing one time when I went around to offices and took pictures of the bathrooms, right? And then show them the bathroom pictures later. And they were horrors. The stuff that I saw growing in the bathroom that the patients were seeing all the time, right, that's a big part of it, too. They always tell you go to a restaurant, you can always tell how clean the kitchen is by what the bathroom looks like. If that's the case in a dental office, man, you don't want anybody in your mouth looking for those kinds of offices, right?
So sometimes you have to take a hard critical look when you step back from your office, because when you're in it the whole time, you don't even realize it. Right? There was an office one time that had a gigantic black scuff mark on the paint in front of the front desk when they walked in there. It was blaring. So how long has that been there? And they go, "What?", and they go, "That Mark? What do you mean what Mark?" They became blind to it. Becoming blind to your environment is because you're so used to being that way. You don't even realize the kind of the condition of your office he gets into. So you have a lot of traffic going through there. Right? A lot of people, a lot of use going on. So keeping it clean, neat, hygienic, painting, right.
In Disney they have people painting stuff all the time. Right? Even a fence, they will let it get marked up or whatever. They have someone write on it, the minute it gets dirty or messed up there. Because again, they're aware of those appearances.
You're expecting people to come and spend money in your practice, right? It's all got to match up. All right, so just to get that that's and that's a checklist you can do and create and run through. At least you know monthly. Take a look.