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The DMD Top 5 for the Week Ending September 22, 2017

Article

Money mistakes, the art of upselling and VR in dental schools: These stories are among the most popular on our website this week. Catch up on what you missed while you were filling cavities.

Money mistakes, the art of upselling and VR in dental schools: These stories are among the most popular on our website this week. Catch up on what you missed while you were filling cavities.

1. The Dream of Independent Dentistry is Alive and Well

Not everyone shops at Neiman Marcus or Nordstrom’s. Some prefer Walmart or Target, or a small, independent boutique. The same holds for dental practices. Anita Rathee, D.D.S., M.P.H., an integrative and cosmetic dentist, says there will always be a market for every type of practice. The key is knowing how to make it work.

2. Weekly Tech: Trade-Offs and Advantages of VR in Dental Training

Virtual reality in dentistry is usually discussed in the context of enhancing the patient experience. But in dental schools, virtual reality is slowly making its way into the classroom. Continue below to learn about the pros and cons of virtual reality technology for clinical training purposes.

3. 6 Money Mistakes that Cost Dentists Thousands

Dentists are known for their high income, but what many lack the know-how to manage their money. Michael Abernathy, owner and founder of Summit Practice Solutions, knows a thing or two about avoiding financial disaster. Continue below for the six big mistakes Abernathy sees the most from his clients.

4. Master the Art of Upselling

As a doctor, it may feel unnatural to look at your patients as sales opportunities. But marketing is necessary, and if you're not updating your patients on the services you offer, you could be keeping them from the smile they desire. Continue below for some strategies on upselling your services.

5. What Spaceflight and Mountaineering Have in Common

Most people will never travel to space or climb Mt. Everest, but Scott Parazynski, M.D., accomplished both. In this clip, he connects the dots between the two endeavors to reveal how they are alike. Continue to hear what spaceflight and mountaineering have in common.

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