The Customer Service Millennial Moms Expect

Article

If dentists want to succeed, they need to target millennial mothers with their marketing efforts. This demographic also has specific expectations pertaining to the services they are provided. Maria T. Bailey is a speaker, author and authority on the subject of marketing to mothers. In this clip, she explains what millennial mothers are expecting in terms of customer service.

If dentists want to succeed, they need to target millennial mothers with their marketing efforts. This demographic also has specific expectations pertaining to the services they are provided. Maria T. Bailey is a speaker, author and authority on the subject of marketing to mothers. In this clip, she explains what millennial mothers are expecting in terms of customer service.

Interview Transcript (Modified for Readability)

“There are several important elements and factors that go into a millennial mom’s decision, particularly when they are thinking about services to provide their family and for themselves. Number one, they’re time-crunched. It’s really important that any kind of service provider remembers that when they are booking appointments or making changes or cancellations that moms really want you to speak in their own language. That language for a millennial is digital. You want to have those digital conversations via text, email, and a strong online presence.

RELATED: Why You Should Market to Millennial Moms

They’re also looking for relationships. They want relationships with those service-providers that they feel are authentic and empowering, and are mutually beneficial. If you treat a millennial mom well with that relationship, showing her loyalty and recognizing the fact that she is time-starved, and she is looking for solutions that are not particularly inexpensive or cheap, but that show good value and also give them the value of a relationship, they will demonstrate a lot of loyalty. They are motivated by a deep relationship with you and by the feeling that they’ve made a good decision in purchasing that service from you.”

Discover more Dentist’s Money Digest videos here.

Recent Videos
GNYDM24 Product Focus: Debra Engelhardt-Nash talks about how Weave's systems can help with increasing patient acceptance and with practices getting paid.
Kenn Butler, head of research and development at Dandy, discusses his GNYDM presentation and the company's new fully digital, flexible partial.
Video Test Drive: Riva Cem Automix from SDI
DS World 2024 Interview with Katrina Sanders, RDH
DS World 2024 Interview with Dentsply Sirona President and CEO Simon Campion in Las Vegas.
Mastermind 42 – Episode 42 – Getting Those 5-Star Reviews for Your Dental Practice Part 2
Greg Campbell, DDS, talks about the next generation zirconia blocks from Kuraray at DS World in Las Vegas.
At DS World 24, Max Milz, Dentsply Sirona VP, Connected Technology Solutions, talks about the company's new Primescan 2 intraoral scanning solution and how it fits in with a variety of digital dentistry workflows.
At Dentsply Sirona World 2024, Henry Schein's Matt Kunzler talks about the brand new innovations from Dentsply Sirona, including Primescan 2, a first of its kind cloud native scanner, as well as Henry Schein's flex financing solutions.
© 2024 MJH Life Sciences

All rights reserved.