• Best Practices New Normal
  • Digital Dentistry
  • Data Security
  • Implants
  • Catapult Education
  • COVID-19
  • Digital Imaging
  • Laser Dentistry
  • Restorative Dentistry
  • Cosmetic Dentistry
  • Periodontics
  • Oral Care
  • Evaluating Dental Materials
  • Cement and Adhesives
  • Equipment & Supplies
  • Ergonomics
  • Products
  • Dentures
  • Infection Control
  • Orthodontics
  • Technology
  • Techniques
  • Materials
  • Emerging Research
  • Pediatric Dentistry
  • Endodontics
  • Oral-Systemic Health

The CAO Group Files Patent Infringement Complaint Against P&G for Crest Whitestrips

Article

The CAO Group has filed a patent infringement complaint against Proctor & Gamble for white strip teeth whitening technology.

The CAO Group Files Patent Infringement Complaint Against P&G for Crest Whitestrips

The CAO Group Files Patent Infringement Complaint Against P&G for Crest Whitestrips

The CAO Group has announced that it has filed a complaint against The Procter & Gamble Company and The Procter & Gamble Distributing, LLC, that claims the Crest® teeth whitening strip products infringe claims of CAO’s patents 10,603,259 and 10,646,419. This complaint was filed with the United States District Court for the Central District of California.

As the US market has adopted teeth whitening strips, CAO has said to innovate the space through its advancements in the gelatinous formulation on the strip, powering its SheerWhite® whitening strips. This adhesive gel is designed to attach to the teeth and make it less of a hassle in everyday life. The CAO Group says that this innovation is the outcome of 15 years’ worth of research, development, and manufacturing, according to CAO Group founder and CEO Dr Densen Cao.

"Our improved whitening strip technology is loved by consumers and is also adopted by marketers in the U.S. market," Dr Cao said in a press release from the company. "We will fiercely defend our intellectual properties against infringers."

Related Videos
2024 Dental Products Report Spring Selection Bracket Reveal Video
Addressing Unmet Needs in Early Childhood Oral Care - an interview with Ashlet Lerman, DDS
2024 Chicago Dental Society Midwinter Meeting – Interview with Peter Maroon, business development and sales lead at Spectrum Solutions® on the new salivary diagnostic test, SimplyPERIO.
CDS 2024: What's New at TAG University? with Andrew De la Rosa, DMD
CDS 2024: Breaking Down Barriers to Care with Eric Kukucka, DD
Product Bites – March 8, 2024 Part 2
Product Bites – March 8, 2024 Part 1
Contemporary Cosmetic Dentistry – Part IV: When to Talk Whitening
Contemporary Cosmetic Dentistry – Part III: Modern Restorative Materials
Contemporary Cosmetic Dentistry – Part II: Arresting Marginal Caries
© 2024 MJH Life Sciences

All rights reserved.