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A look back on the recent Dentsply Sirona World event in Las Vegas.
Amidst the lasers, booming music and massive video displays, Dentsply Sirona debuted and demonstrated innovative digital dentistry systems and enhanced treatment technologies at its Dentsply Sirona World 2019 event.
More than 8,000 dental professionals attended the sold out, three-day event in Las Vegas. A platform for the company to launch new innovations, educate dental professionals, and have some fun with customers, partners and colleagues, the event was once again something different than most dental trade shows.
The meeting opened with the first general session as host Dr. Sameer Puri walked out on a massive main stage in front of a trio of giant video screens to introduce Dentsply Sirona executives including CEO Don Casey who discussed the company’s $150 million investment into research and development and 10 major product launches this year including the Primescan intraoral scanner, SureSmile Aligners and Lucitone 3D printed dentures. Dentsply Sirona North American President Eric Bruno then discussed the company’s focus on providing integrated solutions aimed at helping dental practices enhance the overall health of patients.
Before long the introductions wrapped up and the clinical demonstrations and education took over. Dr. Tarun Agarwal appeared onscreen from a nearby dental practice where he was performing a live guided implant case involving placing 6 implants for an immediate load temporary full arch restoration. The banter between Drs. Agarwal and Puri was light, but the clinical work was not as the case proceeded largely as planned in front of the crowd of thousands.
The educational opportunities were wrapped in plenty of fun with nightly networking receptions and top tier entertainment. After a brief opening set from comedian Mario Joyner, Jerry Seinfeld put aside his famous dislike of dentists to share his hilarious insights on the human condition and the nuances of everyday life. The following night the Zac Brown Band had attendees on their feet and singing along. The top shelf entertainment was a perfect break from the packed days of educational content.
This mix of serious education and exciting spectacle formed the backbone of the event as attendees took part in breakout sessions on every area of clinical practice, along with courses focused on hygiene, dental assisting, dental lab technologies and workflows, and business success. A busy exhibit hall showed off not just the innovations from Dentsply Sirona, but also those from a wide range of other dental manufacturers.
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The biggest product news from the event of course came from the host company, as Dentsply Sirona used the event to launch and promote the company’s most recent innovations including the new Astra Tech Implant EV, the new Schick AE intraoral X-ray sensors, upgraded Orthophos extraoral imaging systems, as well as the previously announced Primescan intraoral scanner and the SureSmile Aligner system.
The new Astra Tech Implant EV system features a deeper apical thread design which is said to promote enhanced implant stability, making the implants well suited for immediate loading. The system retains all the advantages of previous Astra Tech implant systems while also making it easier to place the implants and provide immediate results for patients.
The Schick AE sensors are designed to provide highly diagnostic images at the lowest possible dosage. They feature Advanced Exposure technology that uses enhanced filters and a wider exposure spectrum to make it easy to capture a crisp image with lower radiation doses. The sensors are available in three sizes with replaceable cables available in multiple lengths, and they connect to the computer via state-of-the-art USB3 connections.
The updated Orthophos line of extraoral imaging systems aim to make an ideal imaging system available for every type of dental practice. The Orthophos E is an entry-level digital panoramic system with a range of preset imaging programs. The Orthophos S is a 2D/3D imaging solution easy patient positioning, versatile imaging programs and low dose 3D imaging capabilities. A robust imaging solution suited for any clinical situation, the Orthophos SL is equipped with Direct Conversion Sensor (DCS) and Sharp Layer (SL) technology for high quality imaging at a range of volume sizes.
The entire event was a high-quality display of the cutting edge of dental technology and dental education. The fun and excitement felt by attendees is sure to carry over to their practices until they are set to return for next year’s celebration of the 35th anniversary of the CEREC CAD/CAM System.