Struggling to Promote Your Practice Online? Time to Strategize

Promoting your practice on social media can often feel like shouting into a void. Rita Zamora, an international speaker and expert on social media marketing and online reputation management, says gaining the visibility you desire may not be as difficult as you think. With just a little strategic planning, you and your practice can find the followers and exposure you have been missing. Watch or read below to find out what goes into social media strategy.

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Interview Transcript (Modified for Readability)

“I think the only 'wrong' thing that dentists can be doing with social media today is just not being strategic about it. Some practices are great at getting a lot of photos, being spontaneous, posting things and applying all sorts of hashtags without really thinking about what the goals are of social media. What type of procedures do you want to be doing more of? What type of patient are you looking to attract? I heard from some patients at a recent conference that some practices use snapchat as their tool of choice, but they were looking to grow big cosmetic cases in their practice. And so, when you look at patients that have the budget or are often interested in a major reconstructive case, sure, there might be some types of those patients on Snapchat. But more than likely, it may be a more mature patient. That patient is probably going to be spending more time of Facebook or maybe Instagram. You really have to be thoughtful about who you want to grow in your practice, look at where those patients are spending their time and then what type of content is going to resonate with them.”

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