SmileDirectClub Launches Its SmileMaker Platform in the U.S.


AI technology designed to allow customers to view their smile transformation in minutes via a mobile device.

SmileDirectClub Launches Its SmileMaker Platform in the U.S.

SmileDirectClub, Inc.’s SmileMakerTM Platform is designed to allow customers to view their smile transformation in minutes using a mobile device. With the recent U.S. launch of the platform, the company is expanding its patented teeth straightening technology to its largest market.

SmileDirectClub piloted SmileMaker Platform with its launch in Australia in late 2022. According to a company-conducted survey, 85% of respondents who downloaded the App during the pilot said they were more likely to move forward with treatment after seeing their potential results via SmileMaker Platform. Learnings from the Australian market resulted in numerous enhancements to the artificial intelligence (AI) process, as well as new customer journey features, strengthening the technology and overall user experience. In April 2023, the U.S. Patent and Trademark Office issued Patent Number 11,633,260, recognizing the unique technology for generating 3D models of teeth that powers the SmileMaker Platform, the company states.

“The U.S. launch of SmileMaker Platform marks a milestone in SmileDirectClub’s commitment to be on the leading edge of innovation in oral care technology,” says David Katzman, CEO and Chairman, SmileDirectClub. “The patented SmileMaker Platform integrates AI diagnostics and analysis into telehealth and leverages the convenience and accessibility of a mobile device, all through industry-first technology that makes it easier than ever for consumers to begin their smile journey and get a smile they love.”

The SmileMaker Platform is available for free through the SmileDirectClub App and leverages advanced AI technology to show consumers their potential smile transformation within minutes. Consumers can download the SmileDirectClub App and capture a mobile 3D scan of their teeth, bite and alignment using their phone’s camera. This patented technology is an industry first, upgrading current 2D remote scanning options and introducing real-time AI to capture a 3D view of the teeth, according to the company. The App is currently compatible with Apple devices and will soon also be available for Android devices.

Since piloting this AI technology in Australia months ago, that company reports significant incremental growth in conversion due to the App’s ability to shorten the timeline from the initial customer engagement to purchase decision.

“This technology is just the beginning of what’s to come for the future of oral care and SmileDirectClub intends to continue its focus on AI applications that democratize access to affordable oral care as we build on our growing innovation portfolio,” adds Katzman.

Just minutes after taking a mobile 3D scan, customers receive their “Custom Smile Plan” showing their potential new smile, along with an estimated treatment time to achieve results. Following receipt of a Custom Smile Plan, customers are prompted to provide further high-definition scans through a doctor-prescribed at-home impression kit or a scan from a local SmileShop or Partner Network location. This information is then uploaded into SmileDirectClub’s virtual care platform for review by the customer’s state-licensed treating dentist or orthodontist to determine candidacy for clear aligner therapy. Once approved, customers are provided with a final treatment plan, their “Smile Prescription”, to start them on their way to a new smile.

SmileMaker Platform is now available in the U.S. and Australia and will expand into other international markets later this year. Consumers in the U.S. and Australia can go to the Apple App Store and begin their “Smile Journey” today.

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