Sirona, Patterson offer coffee and trade in deals on older CEREC systems, Issue 5

Investing in the latest technology can provide large benefits for a practice, but with any technology, what was once new and cutting edge eventually becomes out of date.

Investing in the latest technology can provide large benefits for a practice, but with any technology, what was once new and cutting edge eventually becomes out of date. In an effort to help practices that invested in the CEREC CAD/CAM system around 10 years back catch up to the latest innovations, Sirona Dental Systems and Patterson Dental are partnering to offer a special with coffee as a lure.

Practices with CEREC 3 systems are eligible to take a look at the newer CEREC AC and MC XL milling unit as a part of the "Wake Up to Trade Up Opportunity" program. By inviting their Patterson rep into the practice for a demonstration of the newest CEREC system those practice will receive a free Keurig Coffee Maker. Patterson and Sirona are also offering trade in pricing for practices that decide to upgrade from the CEREC 3 to the CEREC AC system.

Read the full press release below:

Sirona Dental Systems and Patterson Dental Partner to Launch the “Wake Up to the Trade Up Opportunity”

In Honor of the Upcoming CEREC 27 and a half Anniversary Event, CEREC® 3 Owners Can Trade Up to Fresh Technology with Last Chance Promotional Pricing 

Charlotte, NC (May 9, 2012) – Sirona Dental Systems, the world’s leading producer of dental CAD/CAM systems, recently partnered with Patterson Dental, the exclusive distributor of  the CEREC® Dental CAD/CAM system, to launch the “Wake Up to the Trade Up Opportunity.”

During this exclusive promotion, which continues through July 27, 2012, CEREC 3 owners can “wake up” with the help of a free Keurig® Coffee Maker when they schedule and complete an in-office CEREC AC or MC XL milling unit demonstration with their local Patterson representative.

What’s more, CEREC 3 owners will have a last chance opportunity to “trade up” to a CEREC AC powered by CEREC Software 4.0 and/or the CEREC MC XL milling unit at special promotional pricing.

“Sirona and Patterson recognize our loyal CEREC 3 customers want to remain on the cutting edge of digital dentistry,” said Sirona US Vice President CAD/CAM, Roddy MacLeod. “CEREC 3 was a major breakthrough in dental CAD/CAM when it launched in 2000, but since that time CEREC’s many advances, such as CEREC AC with Bluecam and Software 4.0, have dramatically improved the clinician’s restorative dentistry capabilities and, in turn, patient satisfaction.”

The “Wake Up to the Trade Up” promotion enables CEREC 3 owners to incorporate fresh technology, enjoy instant savings and receive an instant incentive – a free Keurig Coffee Maker if they schedule a product demonstration with their Patterson representative. Trade-up options and promotional pricing are listed below:

Trade-Up OptionTrade-Up CreditLast Chance Trade-Up Price

CEREC 3 Acquisition Unit + Compact Milling Unit to CEREC AC + MC XL

CEREC 3 Acquisition Unit to CEREC AC w/Bluecam$26,495$27,500
CEREC 3 Compact Milling Unit to CEREC MC XL$27,500$38,500

“In honor of the upcoming CEREC 27 and a half event, CEREC 3 owners who trade up to CEREC AC or MC XL technology and have it installed by June 22, 2012, will have their CEREC 27 and a half tuition paid by Sirona and Patterson – a $1,495 value,” explains MacLeod.

For more information about the limited-time Wake Up to the Trade Up Opportunity, CEREC 3 owners are advised to contact their local Patterson representative or call 800-873-7683.

To learn more about CEREC 27 and a half, the three-day CAD/CAM extravaganza coming to The Venetian Resort Hotel Casino from August 16th through the 18th, visit, or call toll-free 855-237-3248.

About Sirona Dental Systems

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC); digital intraoral, panoramic, and 3D imaging systems; dental treatment centers; and handpieces. Visit  for more information.

About Patterson Dental

Patterson Dental provides a virtually complete range of consumable dental products, equipment and software, turnkey digital solutions and most-needed services to dentists and dental laboratories throughout North America. For more information, visit