Rembrandt launches new StayPut whitening strips

Article

The custom-fit strips are said to produce visibly whiter smiles in less time.

REMBRANDT®, the original teeth whitening brand, advances the at-home whitening category with the launch of a new 1 Week Whitening Kit and 3 Day Whitening Boost Kit that reportedly provide visibly whiter smiles from the comfort of home in half the time of traditional 14-day kits.

Perfect for whitening with short notice before a big event or special occasion, the kits arrive online at Rembrandt.com this month at a suggested retail price of $24.99 and $6.99, respectively. The 1 Week Whitening Kit is available in-store exclusively at Walmart now and will arrive in Harmon Face Values and select Bed Bath & Beyond stores in late October.

The 1 Week Whitening Kit provides 14 days’ worth of powerful whitening in half the time. The 3 Day Whitening Boost Kit is designed to allow consumers to brighten their smiles quickly and experience the true efficacy of REMBRANDT products at a low cost.

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“Our products are made with the same enamel-safe ingredients dentists use to remove deep stains, making them super effective and safe to use,” says Don Cumming, global brand director for REMBRANDT. “Offering both the one-week and three-day options allows consumers to whiten their uniquely beautiful smiles in the way that is best for them.”

Both kits feature StayPut™ custom-fit whitening strip technology, a new breakthrough design that is customizable to each user’s unique smile. The larger, whitening tray-inspired design provides maximum coverage to whiten the front and back of teeth.

To achieve even brighter results, consumers are encouraged to use the kits in tandem with one of REMBRANDT’s highly effective whitening toothpastes. Visit www.rembrandt.com to learn more.

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