Ranir announces acquisition of Toronto-based BrushPoint

Ranir LLC, a leading global manufacturer of store brand oral care products and value branded oral care products under the Plackers and REMBRANDT trademarks, announced in early October that it has acquired BrushPoint, a Toronto-based manufacturer of store brand manual and power toothbrushes. Terms of the deal were not disclosed.

The acquisition of BrushPoint is highly complementary to Ranir’s current portfolio of products and allows Ranir to leverage its innovation platform in the development, manufacture and marketing of store brand oral care products. The combined organization will have a more robust offering of products and services, enhanced manufacturing capabilities, and a broader distribution reach covering the U.S., Canada and Europe.  

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“I am extremely pleased to announce this acquisition – one that blends perfectly with our company’s mission to work with our established retail partners in providing consumers access to quality, affordable oral health solutions,” said Rich Sorota, president and chief executive officer of Ranir. “Our strong retail partnerships, complementary geographies and combined product and service strengths make this acquisition a natural fit for Ranir. Both of our organizations are dedicated to delivering our retailers the very best store brand oral care products, and we are excited to bring the Ranir innovation and product development model together with BrushPoint’s strong portfolio positioning in the value category.”

BrushPoint’s operations will be folded into Ranir’s headquarters within the next six months. Over time, Ranir expects the acquisition to result in revenue growth, expansion of operations and the addition of positions in West Michigan in the areas of marketing and quality.

Sorota concluded, “Our Company’s acquisition of BrushPoint is a clear indication that we are executing against our strategic plan focused on product and geographic expansion, and continuing to pursue opportunities that fit with our organization’s purpose of delivering affordable, healthy smiles, every day We are proud of the growth that our team has accomplished, and to be a Michigan-headquartered company with products distributed and marketed around the globe.”