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Kevin Henry was formerly the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental publications field. You can follow him on Twitter (@kgh23).
Is "selling" dentistry a bad thing? No, according to author Janet Hagerman, RDH, BSDH, who has written a book titled, "Selling Dentistry: Elegantly, Ethically, Effectively." In the book, Hagerman discusses how dental practices can sell their offerings without the negative connotations of selling coming through to dental patients.
At the recent Speaking Consulting Network meeting in Tampa, I had the chance to sit down with Hagerman and talk to her about her book. Click below to hear her thoughts on it.