Presidential candidates' smiles affect likability, survey says

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Political party and issue stance aren't the only factors voters consider when evaluating presidential candidates.

Political party and issue stance aren't the only factors voters consider when evaluating presidential candidates. 

It turns out a dazzling smile affects a candidates likability, as well, according to a new survey from Delta Dental Plans Association, which shows factors such as a candidate's smile affect how much voters like them.

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Seventeen percent of voting-age Americans said a candidate's smile makes him or her more likable. Women (19 percent) agreed slightly more than men (16 percent). In addition, smile matters most to the West (23 percent) followed by the Midwest (18 percent), Northeast (17 percent) and South (14 percent). More parents (23 percent) vs. nonparents (15 percent) said smile impacts a candidate's likability. 

Other likability concerns included voice, which 36 percent of Americans said makes candidates more likable, followed by wardrobe with 6 percent and haircut with just 4 percent. Interestingly, when it comes to Millennials ages 18-24, haircut mattered 13 percent, which is nearly triple and quadruple other age groups. 

Kelton Global conducted the survey Oct. 26-29 among 1,013 nationally representative Americans 18 years of age and older. 

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