Post the Right Kind of Content on Social Media for your Dental Practice

Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he describes the right kind of content to post on social media to better engage with patients.

Interview Transcript (slightly modified for readability)

“There’s really only three types of content in my mind. There’s educational. There’s this manufactured, this fake, the memes, the jokes, however you want to say that. It’s just artificial content that anybody can post. It doesn’t set you apart. And then there’s real and personal. A lot of dentists and a lot of their staffs that run social media think, ‘How do I do this? I know how to do it personally, but I don’t know how to do it for a business. How do we stand out and what do we post?’

Ultimately, at the end of the day, you’ll start having success as a practice when your business Facebook page starts looking like a personal Facebook page. It’s just the real content. You don’t have to be super creative. If you have a patient that comes in and had no cavities, take a photo of that. Celebrate those moments. If you have a veteran come in, you have a police officer, you have patients that you just have great relationships with, take those photos and celebrate them online. We live in a culture where we love sharing. Your patients are part of that culture and they love sharing. Why not help them share these experiences?

Dentistry, you do it every day, so it makes complete sense. Maybe it’s a little mundane to you. But your patients, they come in to you once, maybe twice a year. Three times, maybe. This isn’t just a normal experience for them. So take that time to celebrate them. Build that relationship with them and share that online.”