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Philips Sonicare Partners with Spotify and Soccer Star Sydney Leroux to Promote Oral Care and Wellness


Leading oral health care brand, Philips Sonicare, collaborates with Spotify and Sydney Leroux to inspire positive changes in daily routines, with a focus on oral care.

Philips Sonicare Partners with Spotify and Soccer Star Sydney Leroux to Promote Oral Care and Wellness. Image: © Philips Sonicare

Philips Sonicare Partners with Spotify and Soccer Star Sydney Leroux to Promote Oral Care and Wellness. Image: © Philips Sonicare

As a way to empower individuals to make the most of their daily routines, Philips Sonicare, the globally renowned sonic toothbrush brand recommended by dental professionals, has joined forces with Spotify, one of the world's leading audio streaming platforms, and accomplished soccer player and gold medalist, Sydney Leroux. Together, they aim to motivate listeners to embark on a journey of positive and healthy changes, starting with their oral care routines.

Recognizing that brushing one's teeth is often the first and last ritual of the day, Philips Sonicare emphasizes the importance of using tools that truly make a difference. Their power toothbrushes are expertly designed to enhance oral healthcare routines, ensuring maximum effectiveness in just 2 minutes, according to a press release from Philips Sonicare. Philips Sonicare believes that a confident smile can inspire individuals to make healthier choices beyond those 2 minutes, twice a day. To extend this post-brushing feeling of confidence, Philips Sonicare has partnered with Sydney Leroux to encourage self-care through a creative and customizable in-app playlist experience on Spotify.

Through a unique in-app campaign, Philips Sonicare offers Spotify listeners personalized playlists tailored to motivate them to achieve their wellness goals. Whether it's ensuring a full 2-minute tooth brushing session, running an extra mile, or pushing for one more repetition at the gym, listeners can access various motivational audio tracks featuring Sydney Leroux and other notable guests, including comedian Hannah Berner, and personal trainers Corey Calliet and Matt Wilpers.

"I'm excited to be partnering with Philips Sonicare to keep people motivated and help them strive for healthier habits," Leroux says in the press release. "There are so many facets of wellness. Whether it's physical training or working toward better mental health, investing in yourself starts with small steps. It's important to have the best tools to set yourself up for success, so you can harness the momentum from small wins to achieve bigger goals in all aspects of your life."

Philips Sonicare's ProtectiveClean 6100 is equipped with state-of-the-art technology to deliver a next-level clean and improve dental check-ups. With features such as a pressure sensor and a 2-minute SmarTimer™, this toothbrush is said to ensure the best oral care routine for morning and night, according to Director of Marketing, Consumer Activation for Philips Sonicare, Christine Croce.

"At Philips Sonicare, we are passionate about helping people reach their goals," Croce says in the press release. "Whether that's starting healthier habits by brushing your teeth or running a marathon. We are thrilled to expand our partnership with Spotify and find new ways to motivate people to strive for success in all areas of life, with personal health at the forefront."

To celebrate individuals committed to longer physical training programs, Philips Sonicare is lending its support to marathon runners, empowering them to achieve their goals, beginning with adopting healthy oral care habits. Philips Sonicare proudly serves as a presenting sponsor of the annual Long Beach Marathon, reinforcing its dedication to wellness.

The Long Beach Marathon, Southern California's premier fall marathon, will feature a range of activities aimed at inspiring over 17,000 runners and their supporters to incorporate healthier habits into their daily lives. The festivities will commence on October 13th and 14th, 2023 at the pre-race expo, where an interactive art experience will allow participants to contribute to a motivational mural alongside talented artists.

For more information on Philips Sonicare, visit Philips.com.

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