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Orthodontic Details Collaborating with Suppliers to Make Purchasing Better


Company now working with 3M Oral Care, DynaFlex, G&H Orthodontics, Reliance Orthodontic Products and other suppliers to make ordering supplies quicker and easier.

Orthodontic Details Collaborating with Suppliers to Make Purchasing Better

Designed as a platform that allows practices to order all of their dental supplies from one place, Orthodontic Details can save practices time and money.

Now, the company has announced it is collaborating with 3M Oral Care, DynaFlex, G&H Orthodontics, Reliance Orthodontic Products and other orthodontic suppliers to make ordering supplies even easier for practices. Details, the ordering platform built exclusively for orthodontics, gives practices 1 place to order from any supplier. Through this collaboration, practices will be able to start using Details faster, while suppliers benefit from tighter overall integration.

"Practices want to focus on patients, not purchasing supplies," says Details President Nick Wangler. "One of the best ways we can help them do that is reducing friction in the ordering process for practices and suppliers alike. Because we're supplier agnostic, we're able to leverage our technology to help make ordering more efficient across the board."

Details has grown from zero to 85 practices in the 13 months since it launched its ordering platform, garnering attention from suppliers, industry partners and practices alike. The company exhibited at the American Association of Orthodontists Annual Session that just wrapped up in Chicago

Supplier partners range from industry leaders to long-time orthodontic favorites including 3M Oral Care, DynaFlex, Reliance Orthodontic Products, G&H Orthodontics, Amtouch, Allure, Young Specialties, Plak Smacker, Wild Smiles, Baylab, and more.

"Today's announcement is a reflection of how deeply these suppliers care about their customers," shares Details Vice President of Practice Success, Carrianne Garrison Ford in last week’s press release. "By working together, we're able to make life easier for orthodontic practices, no matter who they order from. And this is just the beginning."

Garrison Ford most recently served as the procurement team lead at Smile Doctors, before joining Details last fall.

In addition to collaborating with suppliers, the company has established partnerships with Neon Canvas, Mari's List, CFO Ortho, Jill Allen & Associates, Merchant Cost Consulting, and others.

In January, the largest buying group in orthodontics, Mari's List, announced they were using Details technology for their innovative membership portal, which allows members to quickly find information about a particular consultant, supplier, or promotion. In April, Wild Smiles announced Details as the exclusive e-commerce ordering solution for their customers.

Details is also working with fellow technology companies, like Grin, to ensure practices using both companies have a smooth ordering experience. While Details connects practices and suppliers, Grin is a comprehensive virtual care platform that connects practices and patients.

"I feel lucky to work in an industry where fellow technology companies, vendors, and suppliers alike are open to new ideas," says Jeff Biggs, DDS, MS, Indianapolis orthodontist, and Details CEO. "The less time a practice spends on the administrative side of ordering, the more time they can spend clinically. That gives us as orthodontists the ability to take on more patients, while still delivering outstanding patient outcomes."

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