OraCare Partners with TruBlu Direct for Independent Private Practice Dentistry

OraCare products will now be purchasable for TruBlu Direct member dental practices.

OraCare has announced a new partnership with TruBlu Direct. This partnership was formed to affirm support of independent, private practice dentistry, according to a press release from OraCare. Through it, TruBlu Direct member dental practices will be able to purchase OraCare products, such as the OraCare Health Rinse solution, through TruBlu’s online marketplace.

Health Rines uses an activated chlorine dioxide formulation to eliminate biofilm and pathogens in the oral biome, and it is sold exclusively to dental professionals. This rinse has also been awarded Cellerant Best of Class Hygiene awards in 2021 and 2022. It is just one of the OraCare offerings that private practices can now add to their armamentarium, according to OraCare CEO Dr Robert Martino.

“As an independent practice owner, I understand how challenging it is to remain competitive in today’s environment,” Dr Martino said in the press release. “We are very excited to provide OraCare through TruBlu Direct as a way of helping practices stay on the leading edge of both patient care and operating excellence.”

TruBlu Direct’s online marketplace is designed to offer private dental practice’s the kind of scale purchasing that usually only dental service organizations (DSOs) can partake in. This partnership is effective immediately.