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New Whitening Toothpaste from Cocofloss Harnesses Nano-Hydroxyapatite


This toothpaste uses powerful nano-hydroxyapatite to whiten, clean, and strengthen teeth.

New Whitening Toothpaste from Cocofloss Harnesses Nano-Hydroxyapatite. Image: © Cocofloss

New Whitening Toothpaste from Cocofloss Harnesses Nano-Hydroxyapatite. Image: © Cocofloss

The newest toothpaste to hit the market from oral care company Cocofloss is Cocoshine, a whitening, nano-hydroxyapatite formula that is designed to tackle 4 important tasks simultaneously. It’s built to whiten, repair sensitivity, balance the oral microbiome, and rebuild enamel strength, all while being a gentle and refreshing toothpaste, according to a press release from the company.

Its formulation of nano-hydroxyapatite is said to get down below the surface of the tooth to remineralize, therefore building it back up to a strong and healthy tooth. At the same time, this formula is also said to repair microcracks in the enamel, creating a smoother and whiter tooth. To address hypersensitivity, nano-hydroxyapatite can replace minerals lost and fill dentinal tubules. Cocoshine’s nano-hydroxyapatite is sourced directly from Fluidinova, whose director of product and business development, Dr Paulo Quadros, ensures that this formula is the solution.

“Some 40% of the population suffers from dental hypersensitivity, and our product, nanoXIM, is the solution. Made up of mostly nano-hydroxyapatite and water, it is the safest and most effective nontoxic alternative to fluoride for its remarkable remineralizing effects,” Dr Quadros says in the press release. “Cocoshine contains 20% nanoXIM–a very high percentage that makes it more effective than other n-HA (nano-hydroxyapatite) toothpaste. Users will see results faster with Cocoshine.”

Alongside nanoXIM, Cocoshine also contains some key ingredients to create a healthy smile, including xylitol, coconut oil, and aloe vera. Cocoshine’s baking soda, silica, and nano-hydroxyapatite replace peroxide to whiten, eliminating the potentially abrasive chemical in favor of gentler alternatives. It contains no sulfates, parabens, propylene glycol, triclosan, artificial dyes, or sweeteners. These nontoxic ingredients were key for Cocoshine designer Dr Chrystle Cu.

“When it comes to toothpaste, the top 2 things my patients have asked for are whitening and sensitivity management,” Dr Cu says in the press release. “A third, growing priority for patients, especially parents, has been nontoxic ingredients–ideally fluoride-free. I knew I needed to design a super-effective toothpaste that met all of these needs and ultimately helps folks keep their teeth for life.”

Cocoshine is vegan and cruelty-free, per the press release, and comes in 2 different flavors called Delicious Mint and Lychee Breeze. Cocoshine is Cellerant Best of Class Hygiene award-winner Cocofloss’s latest offering, joining a variety of oral care products such as toothbrushes and floss. To learn more about Cocoshine or any of Cocofloss’s other oral care products, visit the website here.

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