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Sales of smart oral care solution with first voice-integrated toothbrush go live this week.
The truly connected bathroom has become a reality, thanks to Oral-B, an industry leader in oral care innovation, and Amazon Alexa. The Procter & Gamble Company just announced that the Oral-B® Guide, a smart brushing solution featuring the first voice-integrated toothbrush, is now available. The system includes an Oral-B Electric Toothbrush, an Alexa Built-in Smart Charger base, one Oral-B Brush Head, and a Quick-Start Guide. Together, they’re designed to upgrade and bring a bit of fun to consumers’ bathroom routines, hands-free, while guiding good habits tailored to each person’s unique brushing style and monitoring progress over time.
“Oral-B Guide works like a fitness tracker for your mouth, coaching while you brush and providing intelligent, real-time feedback on brushing frequency, duration, coverage and optimal pressure,” says Carlos De Jesus, P&G Senior Vice President, North America Oral Care. “It allows users to take control of their brushing time with the best new connected technologies.”
He adds, “Every time you brush, Oral-B Guide empowers you to brush smarter—and that’s important, as only 20% of people brush properly. The system’s Oral Health Tracker and statistics enable access to insights on your own brushing trends over time, to help you better understand whether your technique is best for your mouth. This means fewer surprises at the dentist office.”
Highlights of the Oral-B Guide include a designed-for-the-bathroom, compact charging base with Alexa Built-in. It uses one power outlet for a clutter-free experience and enables users to enjoy 360-degree, high-quality sound while they brush their teeth (no phone required). With Alexa Built-in, users can ask to play music, hear the news, check weather, control smart home devices, and even order more brush heads by saying, “Alexa, order Oral-B brush head replacements.”
The Oral-B Guide offers:
The Oral-B Guide retails for $229.99, exclusively on Amazon.com.