New children's book benefits oral health

January 4, 2009  | modernhgyienist.com
News

The makers of Listerine® and Reach® Total Care Products unveil a new laugh-out-loud book benefiting the National Children's Oral Health Foundation®

No laugh tracks necessary as actor Doug Savant helps to promote laughter and happy, healthy smiles

MORRIS PLAINS, NJ - PRNewswire - The makers of LISTERINE® and REACH® TOTAL CARE introduce an exclusive, limited-edition book titled "36 ½ Reasons to Laugh: A Slice of Life." This custom book is inspired by funny moments in everyday life - including dating mishaps, office gaffes, and family antics - and features a foreword authored by ABC's Desperate Housewives star Doug Savant, who is no stranger to comedy. Above and beyond delivering a dose of humor, this book will also ensure children spend more time on the playground and less time in the dental chair through a partnership with the National Children's Oral Health Foundation®: America's Toothfairy.

"The funniest moments always seem to come from the most mundane situations. That's what this book is all about: the hilarious ups and downs that life throws at us every day," said Doug Savant*. "Not only will this book bring a smile to your face, it will also give new smiles to kids across America. Having a healthy smile is every child's right-and that's no joke."

For each limited-edition book produced, the makers of LISTERINE® and REACH® TOTAL CARE products have made a generous donation to the National Children's Oral Health Foundation®: America's Toothfairy, an organization that helps to deliver comprehensive oral healthcare for economically disadvantaged children.

"They say that laughter is the best medicine," said Daniel Weiss, Group Product Director, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. "It's our hope that through this book we can help children achieve their best smiles, while encouraging readers to attain a healthy mouth by brushing, flossing and rinsing every day."

"36 ½ Reasons to Laugh: A Slice of Life" was authored by Rick Adams and illustrated by artist Chuck Gonzalez. Beyond the hilarious illustrations, each book includes coupons for LISTERINE® and REACH® oral care products to help readers adopt the essential routine of brushing, flossing and rinsing every day. The book is available for purchase online at www.amazon.com and at retail stores nationwide for $12.95.

For more information about the book, log onto www.Listerine.com. To learn more about the National Children's Oral Health Foundation®: America's Toothfairy or to adopt the oral care of a child in need, visit www.americastoothfairy.org.