New CarePlus Offering Provides SmileDirectClub Customers a Premium Option


Premium aligner service blends in-person doctor visits and virtual check-ins along with enhanced product features and comfort.

New CarePlus Offering Provides SmileDirectClub Customers a Premium Option | Image Credit: © SmileDirectClub Customers

SmileDirectClub is now offering customers CarePlus, a premium aligner offering option that expands its teeth straightening options. CarePlus will be available at all U.S. SmileShop and select Partner Network locations beginning in August.

With this new offering, consumers have more choices—they now have the option to select SmileDirectClub’s original telehealth-powered Care aligners or choose the premium CarePlus option. This latest option includes access to a local dentist or orthodontist for in-person check-ins, a dedicated 24/7 Concierge customer care team, expedited aligner shipping and the enhanced comfort of scalloped-edge aligners and retainers. Previously tested in the U.K. market, this new feature offers enhanced comfort with a scalloped edge that gently lays on the gumline, making treatment more comfortable, according to the company.

The company’s CarePlus pilot in 4 key U.S. markets earlier this year indicates customers appreciated the flexibility of a hybrid option along with the enhanced product features the new CarePlus option offers.

“CarePlus reflects our commitment to giving customers choice, which has always been central to our mission to create innovative solutions for traditional orthodontics,” says David Katzman, CEO and Chairman, SmileDirectClub, in a press release. “Customers appreciate the flexibility of CarePlus and the extra confidence that comes with having a local licensed dentist available for an in-office visit, in addition to the virtual care platform. This offering is an incremental growth channel that's a natural extension of what we do best as a customer-driven company. It allows us to generate and manage demand, provide education, and deliver a product that meets customers where they are and with solutions that fit their needs."

The company recently announced the addition of 18 new SmileShops that expanded the portfolio to 128 stores globally.

Upon completing their aligner treatment, CarePlus customers receive 2 years’ worth of retainers and the company’s Lifetime Smile Guarantee to keep their teeth straight and healthy, SmileDirectClub states. Additionally, CarePlus customers will also receive a selection of SmileDirectClub premium oral care products including its whitening system, toothbrush, and oral care kit.

Costs for the new premium CarePlus offering are $3,900 when paid in full, or customers can choose SmileDirectClub’s SmilePay™ option for $115 a month. The traditional care option is available for $2,250 when paid in full, or the SmilePay™ plan can be chosen at $89 per month.

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