Patients' busy lives often lead them to neglect to schedule regular dental visits. The American Dental Association hopes to change that with their new campaign, a digital effort to target more than 19 million potential patients and connect them with dentists. Continue below to find out more about the campaign,
Though many people understand the importance of dental care, they often feel they have no time to visit a dentist.
In a new effort to connect American adults with dentists around the country, the American Dental Association (ADA) has launched a new digital campaign to encourage regular dental visits.
New online advertisements can be viewed through a mixture of Facebook posts, animated display advertising and search advertising. Those that click on the ads will be sent to the ADA’s Find-a-Dentist online search tool, which allows users to enter their address or zip code, the distance they’d travel to see a dentist, the dental specialty they require and even a specific dentist’s name. People who visit the site can also learn more about important oral health issues, and dentists can update their ADA member profiles to help patients find them more easily.
RELATED: More Coverage on
Using the tagline “your teeth are amazing,” the ADA hopes the campaign will emphasize how vital it is for people to take care of their teeth. It is anticipated that this targeted effort will reach up to 19.6 million prospective new patients, allowing them to easily connect with the more than 161,000 ADA member dentists.
“ADA dentists make a substantial impact on the health and well-being of their communities,” Joseph P. Crowley, ADA President-elect, says. “Our research indicated that many people understand the importance of regular dental visits, but their busy lives get in the way of scheduling an appointment. This campaign reminds them that seeing a dentist is an important part of taking care of their teeth.”
The new campaign is the first phase in a larger, three-year initiative projected to cost around $18 million. It was approved during the 2016 ADA annual meeting after a review of research insights from the ADA health policy institute. Data collected from a study identifying prospective patients who were most likely to seek out dental care was also included.
Colgate and Hip Hop Public Health Launch Paste Time Educator Toolkit for Oral Health Education
November 30th 2023Colgate Bright Smiles, Bright Futures® and Hip Hop Public Health have unveiled the Paste Time Educator Toolkit, a free online resource designed to help teachers integrate engaging oral health education into their curricula using the power of music.
Floss & Flip Flops Episode 23: Healthy Skin Month with Dr Smita R. Ramanadham
November 1st 2023The skin is the largest organ of the body, and it can demonstrate our overall health and wellbeing while also indicating underlying illness. This month, the Sanders Sisters interview plastic surgeon Dr. Smita R. Ramanadham, discussing warning signs your skin may be sending you as well as critical skin care basics.
Dental Products Report 2023 Greater New York Dental Meeting Product Solutions Center Roundup
November 29th 2023If you can't be at the 2023 Greater New York Dental Meeting, catch up on the biggest news and most exciting products shared from the stage of the Dental Products Report Product Solution Center.