Move aside designer bags and make room for designer toothbrushes

August 9, 2014
Amanda Ellis

Amanda Ellis is the dental intern with Advanstar’s Dental Products Report. She is a pre-dental student studying biochemistry at John Carroll University. She is president of John Carroll’s Pre-Dental Society, a member of the American Student Dental Association, and is involved with the Jefferson J. Jones, DMD, Health Legacy of Cleveland Pre-Dental Mentoring Program. She can be reached by email at

Dental Products Report, Dental Products Report-2014-07-01, Issue 7

Supersmile’s Dr. Irwin Smigel, known as the “Father of Aesthetic Dentistry,” wanted to set new standards of beauty and performance for the dental industry.

Supersmile’sDr. Irwin Smigel, known as the “Father of Aesthetic Dentistry,” wanted to set new standards of beauty and performance for the dental industry.

In doing so, Dr. Smigel collaborated with New York designer, Rubin Singer, who is well known for his fashion expertise in designing clothes for major celebrities such as Beyonce, Alicia Keys and Mariah Carey. With Supersmile’s expert product engineer’s knowledge of the elemental components of the brushing process and singer’s design capabilities, they have created the Supersmile® Crystal Collection.

While the Supersmile® Crystal Collection was aesthetically designed to accessorize the countertops of your bathroom, this collection has many functional benefits that allow for a unique and efficient cleaning experience. This designer collection of toothbrushes has been engineered to rest firmly and comfortably in your palm while maintaining the ADA-recommended 45° brushing angle.

In addition to this optimal hand-and-wrist positioning necessary for optimal cleaning, the Crystal Collection offers features of 5 tufted rows of soft, rounded nylon bristles. The design of these bristles allows for a more thorough brushing experience that surpasses the gentile massaging of the gums and cleaning of the teeth.

While some marketed toothbrushes have contributed to periodontal issue, the Crystal Collection was designed to reach delicately beneath the gum-line into the sulcus where plaque accumulates and causes decay. This functional benefit of this unique brush shape allows for gentle brushing that provides a deeper, safer and easier clean.

Supersmile® explains that their 5 gemstone-inspired, Crystal Collection is “truly a market first” because these brushes provide “superior performance while doubling as sculptural works of art.” To learn more about how these designer toothbrushes can prolong the health and beauty of your teeth and gums, visit