This new tool will also help share a consistent Midmark brand story throughout the dental industry.
Midmark Dental announces the launch of its first iBook: The Midmark Experience - Everything You Unexpected.
Available for free in iTunes, Midmark executives believe this iBook takes its audience on a journey through the unique facets of Midmark using interactive text, pictures and videos. It will be used as a resource to invite guests to Versailles, Ohio, to participate in a company visit, which the organization refers to as The Midmark Experience. This new tool will also help share a consistent Midmark brand story throughout the industry.
The iBook opens by setting the stage of scenic rural Ohio, where guests may not expect to find a leading provider of healthcare solutions. The iBook then goes on to offer readers a glimpse of the Midmark Dental product portfolio, a chance to meet some of the people behind the products, information about the Midmark Education Center product showrooms, as well as the personalized benefits provided by the Midmark Design Center. Dentists find this experience beneficial as they evaluate equipment purchases that best fit their work style and the patient experience they want to deliver.
To further endorse a visit to Midmark, the iBook helps the audience visualize its many corporate accommodations and amenities that are in a class all their own. Some of these accommodations include the Midmark Riverwatch conference center and lodge as well as The Inn at Versailles and its award-winning restaurant, Michael Anthony’s at the Inn that serves old-world style European cuisine.
“Time and again, I hear feedback that our visitors are pleasantly surprised to discover all that we have to offer in the small village of Versailles,” said Eric Shirley, vice president and general manager, dental division. “The unique experience we provide our guests is unlike any of our competitors. I am so pleased to now have an exciting and engaging resource worthy of supporting The Midmark Experience.”
For more information, visit www.midmark.com.