Microcopy continues to raise breast cancer awareness with annual "Pink to Make You Think" campaign

For the third consecutive year, Microcopy, a manufacturer of products for the dental industry ended the year with its annual “Pink to Make You Think” campaign.

As in past years the Microcopy NeoDrys saliva absorbents went pink for the "Pink to Make You Think" campaign to promote breast cancer awareness. A portion of the sales of all pink NeoDrys from the months of October through December were donated to the American Cancer Society.

For over 100 years, the American Cancer Society has worked relentlessly to eliminate cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy and service.

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According to BreastCancer.org, about one in eight U.S. women will develop invasive breast cancer over the course of her lifetime. In 2017, an estimated 255,180 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 63,410 new cases of non-invasive (in situ) breast cancer. 

“Too many women are affected by this disease. That is why this campaign is so important to us, the fight to end breast cancer starts with one commitment.” said Heather Siler, marketing manager for the program.

Microcopy plans to run the campaign again in the latter part of 2017 and hopes the proceeds will be even greater.

Visit www.microcopydental.com/neodrys or call 800-235-1863 for more information on the program.