Make Your Dental Practice's Social Media Stand Out

Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he discusses what dentists need to do to stand out on social media.

Interview Transcript (slightly modified for readability)

“On social media, dentists need to be different. They need to stand out, and the only way to really do that is to engage with what your audience will want. A lot of dentists think, hey, if I post this before and after implant that I did, and maybe it’s too close up, they think they’ll get a lot of engagement but they won’t.

What they need to do is they need to post pictures of them with their patients. They need to post pictures of people: their patients, their staff, them. They even need to post pictures of their family and what they do, because our patients want to get to know who you actually are, and that is what they need to post.”