Make Your Dental Equipment Purchases Pay Off

Blair Drenner, vice president of strategic business development at eRelevance Corporation, discusses how to make your major dental equipment purchases pay off.

Interview Transcript (slightly modified for readability)

“Some of the major keys to insuring you optimize your investment in dental purchases, especially around major equipment, is to make sure you have a good marketing plan before you go into the purchase. A lot of it has to do with ensuring that your existing customer base knows that you have a new procedure coming out, or a new service, and really segmenting that customer base into someone that would be applicable to receive that procedure.”