KOMET USA to introduce new look at ADA

Publication
Article
dentalproductsreport.comdentalproductsreport.com-2012-09-01
Issue 9

During the global celebration of the 90th birthday of the renowned Komet® brand dental rotary instruments, Komet USA will unveil its new logo and new look at a press conference/birthday reception on October 19th at the Annual Meeting of the American Dental Association in San Francisco.? ?

During the global celebration of the 90th birthday of the renowned Komet® brand dental rotary instruments, Komet USA will unveil its new logo and new look at a press conference/birthday reception on October 19th at the Annual Meeting of the American Dental Association in San Francisco.? ?

In partnership with Komet headquarters in Lemgo, Germany, and with Komet affiliates worldwide, Komet USA is embracing this unifying new image, which is designed to reflect both the tradition and quality inherent in Komet® rotary, oscillating, and sonic instrumentation. The new logo incorporates the distinctive lettering associated with the Komet® brand and identity and directly merges this famed identifier with the other Komet hallmark-the spiral, which stands for dynamics and innovative power.

Combining the two elements inside an immediately recognizable single circle, the new logo’s circular shape matches that of Komet® rotary instruments, which continue to constitute Komet’s primary product range.? ?According to Komet company leaders, the corporate logo redesign is in accordance with customer perceptions and expectations and represents an “evolution rather than revolution.” Because the Komet® brand stands for quality, innovation, and tradition, “our goal is to honor and uphold these values and also move with the times.”

The dynamic, contemporary design of the new logo “reflects what we stand for: A reputable company with a professional approach.”? ?As part of the launch of the new design and new company look, Komet USA will unwrap a stunning new booth design at the ADA Annual Meeting in San Francisco. The inviting new booth’s background displays the readily recognizable, new Komet logo and 3-D graphics representing both instruments and instrument action. Streamlined counters for instrument display and demonstration enhance the visits of Komet customers and those looking to learn more about Komet quality, tradition, and product range.

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