The improvements are designed to provide customers with a more engaging experience.
Komet USA, a leading provider of specialized dental instruments and accessories, has undertaken innovative web development efforts on their main website (www.kometusa.com) to provide customers with a better user experience. The overhauled website launched in September.
Changes to the website will be in direct alignment with Komet customers’ desire to be able to “do more online.”
“We asked our customers what they liked about our old website and what they would like to see different in our new one,” says Komet USA CEO Todd Blanton. “Customers want an easy shopping experience, first and foremost. They want to be able to quickly find what it is they need and spend no more than a few minutes going through that process.”
A few key improvements to the website include the following:
Given the tendency of most internet users to search specifically for what they want, the new website features a more in-depth search capability. The site has also been modified with appropriate keywords to make search queries more accurate, meaning users can find what they are looking for quicker and easier.
The instant registration capability will reportedly enable new users to spend more time discovering the products they need and less time filling out forms. This is particularly useful given nearly the entire Komet catalog of products will be available for purchase on the website, which users gain access to as soon as they are registered.
One especially important innovation on the website will be the new Komet Influencers section, which will profile dental practitioners throughout the United States. Combined with the new blog, which will discuss new products and company news, this new section will provide customers with different perspectives and insightful info to foster learning and growth within the dental industry.
Customers are invited to visit Komet’s website at www.kometusa.com to experience the new features for themselves.