Keating Dental Lab is the New Name for Keating Dental Arts

New name, logo and tagline designed to convey lab’s consistent results, and friendly, dependable service.

For close to two decades Keating Dental Arts has been one of the top dental labs in the country and this week they’ve announced a name change, to Keating Dental Lab. In addition to changing the name, the California dental laboratory has also announced an accompanying tagline: “You Can Count on Keating.”

Shaun Keating, CDT, President and Founder of Keating Dental Lab says the new name and tagline represent the consistent and friendly service that the Keating lab is well known for delivering.

“At Keating, we strive to continually evolve with the times and with that, our branding has evolved as well,” Keating says in a press release. “As dental technologies, processes and procedures change for the better, Keating has always been at the forefront of innovation. Our new look is representative of that philosophy—a graphic and verbal expression of the consistent, predictable outcomes that create lasting relationships with our clients.”

Established in 2002, Keating Dental Lab aims to be a natural extension of its clients’ practices and success. Keating Dental Lab bases their business on the “Keating Difference”, valuing personalized relationships, detailed dental laboratory work, on-time delivery and unwavering care practices, states Nick Azar, Director of Sales and Marketing.

Located in Orange County, California, Keating Dental Lab is a full-service laboratory that provides end-to-end solutions for dental practices.Keating aims to continuously improve the dental profession by guiding the latest developments in materials and processes, combining the latest in CAD/CAM technology with skilled craftsmanship to deliver products that meet dentists’ exact specifications. For more information, visit