The new relationship will help Modern Hygienist to reach a new audience while allowing Kara RDH to continually expand her presence and role as a hygiene thought leader.
A new era is beginning for Modern Hygienist as Kara Vavrosky, RDH, comes on board as the brand’s editorial director.
Vavrosky (commonly known as Kara RDH in the industry) is well known through the dental hygiene community thanks to her Facebook page Dental Hygiene with Kara RDH, which has grown to have more than 67,000 likes and has become one of the most popular stops on Facebook for hygienists.
How popular is her Facebook page? A recent GIF that she posted gathered 1.1 million views … and is still growing.
Additionally, Vavrosky operates DentalHygieneAnswers.com where dental hygienists can ask questions in what Vavrosky calls “a safe environment” and receive feedback from Vavrosky as well as hygienists throughout the country.
Along with her social media presence and extremely popular Web site, one of the things that has made Vavrosky so well known amongst hygienists is her interaction with them on a personal level. Vavrosky says that if she receives a message from a hygienist, she makes a point to personally respond within 24 hours.
Vavrosky will be working with Modern Hygienist on a number of levels, including curating content and working with group editorial director Kevin Henry on articles that truly tackle the tough topics that hygienists face on a daily basis.
“With Kara RDH leading the Modern Hygienist brand, we believe without a doubt that we have become the leaders in reaching hygienists online and through digital channels,” said John Schwartz, the vice president and general manager of UBM Medica’s Dental Division, which oversees Modern Hygienist, Dental Products Report, and many other brands along with the entire Modern Dental Network. “Kara RDH has demonstrated time and time again that she knows exactly what hygienists want and need to hear and we are thrilled to have her on board. We believe this is a relationship that will immediately and exponentially grow both brands.”
Henry recently sat down with Vavrosky to talk about the new relationship and what Modern Hygienist readers can expect to see in 2016. Click below to watch the exclusive video interview.