If dentists want to reach the mothers of millennial dental patients, they need to engage in digital conversations on relevant social media platforms, says Maria T. Bailey, a speaker, author and authority on the subject. But don't worry, says Bailey, this isn't something that dentists need to heap onto their already busy schedules. There are plenty of moms, millennials, and members of Generation Z who will do it for you, if you ask.

If dentists want to reach the mothers of millennial dental patients, they need to engage in digital conversations on relevant social media platforms, says Maria T. Bailey, a speaker, author and authority on the subject. But don’t worry, says Bailey, this isn’t something that dentists need to heap onto their already busy schedules. There are plenty of moms, millennials, and members of Generation Z who will do it for you, if you ask.

Interview Transcript (Modified for Readability)

“Marketing to a millennial mom might be a little bit different and something new for a lot of orthodontists because I’m going to say the big S.M. words: social media. I know that every orthodontist has a full-time job and marketing is often not a piece of that. However, there are a lot of really great solutions for that. You can find a millennial or a Gen. Z in your office to help you do that. Or you could also go out to a local mom blogger and get them to maintain your social media. But really, millennial moms are maintaining digital conversations. You need to be in those digital conversations. That means posting pictures of things happening in your office on Instagram. It means letting your younger clients take Snapchats and maybe even having a dedicated, customized Snapchat filter for your office for when they’re there. It also means being on Facebook.

RELATED: More Advice from Maria T. Bailey

· Why You Should Market to Millennial Moms

· The Customer Service Millennial Moms Expect

It should definitely mean obtaining many great referrals and reviews online. Because 90 percent of all millennial moms consult reviews prior to buying a service. It’s really, really important that you have authentic, good reviews online because she will be looking for those reviews prior to coming in to your office.

And don’t forget YouTube. YouTube is the number-one search engine for millennials and for Gen. Zs. You want to think about maybe putting yourself in front of the camera or putting someone in your office in front of the camera to create short minute to two-minute videos that are solution-based. Perhaps you do a few videos on how to prepare your child for coming to their first orthodontic appointment, or how to sleep on that first night of braces, or how to cook brace-friendly recipes for your family. Anything that will be beneficial and solution-driven for your millennial mom.

But definitely start that millennial conversation today in a digital form. And don’t forget to use hashtags so you can track it.”

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