Ivoclar Vivadent Announces Hybrid Concept to Participate at IDS 2021

As the global pandemic continues to make headlines and has caused a number of live events and trade shows to be postponed, the International Dental Show (IDS) in March 2021 is scheduled to take place and Ivoclar Vivadent has plans to participate both in person and virtually.

Ivoclar Vivadent has developed a unique concept for connecting with all customers, dealers, and partners outside of the IDS next March. Refraining from hosting a fair booth, the dental company from Liechtenstein will be offering a hybrid program that keeps everyone connected and informed, it announced today.

The dental manufacturer has responded to the changing circumstances with a format tailored to presenting content to the global dental industry as safely as possible. “We believe that a solely physical presence at IDS would limit our ability to connect with those who are unable to travel or have safety concerns that could limit on-site participation. A hybrid format offers convenient access to information for everyone, while minimizing risk,” Ivoclar Vivadent CEO Diego Gabathuler explains.

Attractive online interaction

The company is redesigning and strengthening its touchpoints with customers, dealers, and partners to ensure responsible, exciting, and informative exchanges. Ivoclar Vivadent had a successful experience this year with the first-ever online International Experts Symposium (IES), and that event showcased that new formats for delivering content can be engaging, appealing, and in pace with global developments.

Gabathuler adds that Ivoclar Vivadent plans to build on the experience and learnings from the IES 2020. The company has created a virtual conference and training program during IDS that will enable close interaction in a variety of formats, from one-on-one to one-to-many.

With a focus on safer networking with an on-site space, Ivoclar Vivadent will also be present in Cologne in a studio at the Rheinterrassen during the IDS from March 10-13, 2021. The studio is designed to provide another contact point for Ivoclar Vivadent in a controlled environment.

The health and safety of all employees and guests is its highest priority, Ivoclar Vivadent says.

“The IDS remains the leading exhibition for our industry,” Gabathuler said in a press release. “We want to create a conference experience for our guests in the ‘new normal’ that helps lead the way into the future as a strong community. At the Rheinterrassen location, we will have much more control of the situation.”

The company hopes to return to the exhibition halls of IDS in 2023.