• Best Practices New Normal
  • Digital Dentistry
  • Data Security
  • Implants
  • Catapult Education
  • COVID-19
  • Digital Imaging
  • Laser Dentistry
  • Restorative Dentistry
  • Cosmetic Dentistry
  • Periodontics
  • Oral Care
  • Evaluating Dental Materials
  • Cement and Adhesives
  • Equipment & Supplies
  • Ergonomics
  • Products
  • Dentures
  • Infection Control
  • Orthodontics
  • Technology
  • Techniques
  • Materials
  • Emerging Research
  • Pediatric Dentistry
  • Endodontics
  • Oral-Systemic Health

Ivoclar Debuts New Name and Logo in 2022 with Rebrand


Ivoclar’s new branding and logo will usher in the new year with a focus on the 3 pillars of its mission statement.

Ivoclar Debuts New Name and Logo in 2022 with Rebrand

Ivoclar Debuts New Name and Logo in 2022 with Rebrand

Formerly known as “Ivoclar Vivadent,” Ivoclar has announced a new visual rebrand and the dropping of “Vivadent” in the name. This rebrand is to clarify Ivoclar’s mission of centering partners and customers in everyday life, according to a press release from the company. Ivoclar wanted an enhanced focus on its 3 pillars which are Partnership & Customer, Innovation & Technology, and Family & Friends.

Last year, Ivoclar premiered its new website featuring a new design focused on only the essentials. The mission “Making People Smile” has taken the forefront in Ivoclar’s new rebrand, along with its elimination of the “Vivadent” aspect of the name, according to CEO Diego Gabathuler.

"With our long-standing tradition, our pioneering achievements and our constant innovation, we can rely on a strong corporate brand as a foundation,” Gabathuler said in the press release. "Nevertheless, I am convinced that there is still a lot of unused potential for us here, which we want to fully exploit in the future. A clearly structured positioning, which is also expressed in the visual appearance, is particularly important with regard to a future-oriented alignment of the company, which leads to the innovation that places our customers and their patients at the center of our actions and activities. For us, this is not just a matter of giving our logo some tweaks. Rather, the new corporate identity with its clear, reduced and focused visual language represents everything that our brand understanding stands for."

The new logo and name will be adopted in all corporate communications from Ivoclar and will be gradually applied to physical materials such as brochures as well.

Related Videos
2024 Dental Products Report Spring Selection Bracket Reveal Video
CDS 2024: What's New at TAG University? with Andrew De la Rosa, DMD
CDS 2024: Breaking Down Barriers to Care with Eric Kukucka, DD
GNYDM23 Product Focus: CandidPro with Kristin Lange, VP of Sales at Candid
The Connected Future of Dental CAD/CAM with Max Milz
2023 Chicago Dental Society Midwinter Meeting, Interview with Brant Herman, CEO and Founder at MouthWatch and Dentistry.One
Greater New York Dental Meeting 2021 - Interview with Marty Jablow, DMD
 Greater New York Dental Meeting 2021 - Interview with PlanetDDS Vice President of Sales Mike Huffaker
Dentsply Sirona World 2021 - Press Conference
© 2024 MJH Life Sciences

All rights reserved.