Ivoclar Debuts New Name and Logo in 2022 with Rebrand

Ivoclar’s new branding and logo will usher in the new year with a focus on the 3 pillars of its mission statement.

Formerly known as “Ivoclar Vivadent,” Ivoclar has announced a new visual rebrand and the dropping of “Vivadent” in the name. This rebrand is to clarify Ivoclar’s mission of centering partners and customers in everyday life, according to a press release from the company. Ivoclar wanted an enhanced focus on its 3 pillars which are Partnership & Customer, Innovation & Technology, and Family & Friends.

Last year, Ivoclar premiered its new website featuring a new design focused on only the essentials. The mission “Making People Smile” has taken the forefront in Ivoclar’s new rebrand, along with its elimination of the “Vivadent” aspect of the name, according to CEO Diego Gabathuler.

"With our long-standing tradition, our pioneering achievements and our constant innovation, we can rely on a strong corporate brand as a foundation,” Gabathuler said in the press release. "Nevertheless, I am convinced that there is still a lot of unused potential for us here, which we want to fully exploit in the future. A clearly structured positioning, which is also expressed in the visual appearance, is particularly important with regard to a future-oriented alignment of the company, which leads to the innovation that places our customers and their patients at the center of our actions and activities. For us, this is not just a matter of giving our logo some tweaks. Rather, the new corporate identity with its clear, reduced and focused visual language represents everything that our brand understanding stands for."

The new logo and name will be adopted in all corporate communications from Ivoclar and will be gradually applied to physical materials such as brochures as well.