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Roger P. Levin, DDS, gives helpful tips for knowing when it's time for a practice checkup.
If you believe your practice could be doing better, in terms of productivity, profit and income, what’s holding you back? Dentists often blame the economy or increased competition. Although external pressures of that sort can certainly impact practice success, many other internal factors come into play. By taking control of those factors, practice owners can succeed, regardless of broad market conditions.
The challenge is figuring out exactly which issues have been preventing you from reaching your full business potential and what steps you can take to overcome these barriers.
Finding Room for Improvement
As in dentistry, diagnosis precedes treatment when it comes to improving your practice’s business performance. When you see a symptom, the underlying causes may not be obvious. You need to take a closer look-bring specialized investigative tools to bear, rely on your education and experience to identify where to focus-if you really want to solve the problem.
You might try to do this yourself, which could work if you’re one of those rare dentists with a true knack for business. You could also ask an accountant for advice. Some CPAs know quite a bit about business management, though finding one who understands dental business management is another matter. Or you could find a specialist who’s experienced at applying sound business principles to meet the unique needs of dental offices (full disclosure-this is my company’s business model).
The point is that, one way or another, you should investigate your situation, looking for specific causes for the effects that are disappointing you. Otherwise, you could end up wasting time, money and other resources on “improvements” that really aren’t.
How do you know it’s time for a business diagnosis?
You know your practice needs a checkup when …
If you’re ready to take your practice to the next level, look before you leap. Your practice needs regular checkups, just like you. With an accurate diagnosis of your current condition and prospects for improvement, you can develop a plan for creating your ultimate practice.
Spend 30 minutes on the phone with a dental management expert … free. Levin Group’s new 30-Minute Practice Assessment gives you the opportunity to discuss any business challenge you’re facing, at no charge. To schedule your assessment, call 888-973-0000 or email email@example.com