• Best Practices New Normal
  • Digital Dentistry
  • Data Security
  • Implants
  • Catapult Education
  • COVID-19
  • Digital Imaging
  • Laser Dentistry
  • Restorative Dentistry
  • Cosmetic Dentistry
  • Periodontics
  • Oral Care
  • Evaluating Dental Materials
  • Cement and Adhesives
  • Equipment & Supplies
  • Ergonomics
  • Products
  • Dentures
  • Infection Control
  • Orthodontics
  • Technology
  • Techniques
  • Materials
  • Emerging Research
  • Pediatric Dentistry
  • Endodontics
  • Oral-Systemic Health

The importance of scripting for the dental practice [VIDEO]

Issue 9

Lights! Camera! Action! Dr. Roger Levin says it’s time that your dental practice takes a cue from Hollywood and learns the value of a good script.

Lights! Camera! Action! Dr. Roger Levin says it’s time that your dental practice takes a cue from Hollywood and learns the value of a good script.

“Scripting” has long been an accepted way of doing things in the dental practice, but it is time to take a look at your scripts and see where and how they need to be updated. After the Great Recession hit, “scripting” to merely communicate was no longer effective. Dr. Levin believes scripting today must be about the “science of influence.”

More from Dr. Levin: The power of checklists for the practice

So what do you need to know?

First, every patient conversation should be scripted in writing, including very first new patient phone call.

Second, remember that adults learn in “threes.” Knowing this, make sure you repeat the patient’s name three times. If you are discussing scheduling, repeat “convenience” three times. Make sure you hammer home the important points of the conversation three times.

Third, every script contains benefit statements and power words. Power words create energy and energy creates trust. When patients trust the dental practice and the dental team, they accept more treatment.

Finally, remember that scripting is important for the dentist and team. It can’t just be one person in the practice following the script. Everyone has to be on the same page.

RELATED: Dr. Levin on how to create more energy within the practice

To hear more from Dr. Levin on the value of scripting, watch the video below…

Additional learning opportunities: 7 steps to improving leadership in the practice

Related Videos
Mastermind - Episode 37 - Thinking Outside the Box for Dental Practice Solutions
CDA 2024 Video Interview with Kuraray Noritake's Dinesh Weerasinghe and Richard Young, DDS
Mastermind – Episode 35 – Finding Strength in Our Differences
The Uptime Health Story: An Interview with Uptime Health CEO and Co-Founder Jinesh Patel
Mastermind – Episode 34: Proactive Dentistry, Diagnostics, and Early Detection
2024 Dental Products Report Spring Selection Bracket Reveal Video
Process of Care Workflow and Repairing Early Caries with Guided Enamel Remineralization
Addressing Unmet Needs in Early Childhood Oral Care - an interview with Ashlet Lerman, DDS
Mastermind Episode 33 – Charting the Course for the Future of Dentistry
© 2024 MJH Life Sciences

All rights reserved.